Account management always wins from new business
Your best people are busy with running projects and existing clients. Proposals and follow-up on new opportunities stay on the desk for too long.
Capabilities / Deal Execution
Senior commercial capacity that turns opportunities into signed contracts.
A dedicated New Business Manager or Key Account Manager, steered by De Grijff's central strategy and a fortnightly Deal Room. Senior execution on new business and key accounts at a fixed monthly investment, without recruitment lead times or payroll risk.
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Deal ExecutionDe Grijff
Primary outcomeMore qualified deals converted into contracts
Designed forB2B teams short on senior closing capacity
ScopeNew business conversion and key account growth
Position in the processClosing & account growth
Does this sound familiar?
The opportunities are there. The capacity to close them is not.
B2B companies rarely stall for lack of market opportunity. They stall on capacity and focus: existing relationships absorb every hour, new business slows down and valuable opportunities are not converted in time.
Hiring a senior closer is slow and risky
Recruiting an experienced salesperson takes months, adds substantial fixed payroll costs and offers no guarantee of results.
Deals drift without commercial steering
Without a central strategy and continuous coaching, promising trajectories lose momentum and end without a clear decision.
Recognise one of these situations?
Discuss your situation ↗We can start with the friction you already see and determine whether this product or the wider operating model is the right scope.
Our perspective
Commercial growth does not require more payroll risk. It requires focused execution.
When results lag, the reflex is often the same: hire another salesperson. Months of recruitment and a fixed salary later, the new hire is absorbed by account management or lacks the new-business strength the role demanded. The problem is rarely the people; it is the model.
Deal Execution separates the roles and puts a collective behind them. A dedicated senior professional focuses entirely on converting or growing accounts, while our partners review every pipeline, objection and negotiation in a fortnightly Deal Room. You bring in the judgment of a full commercial team, not one person working alone.
Clear roles. Senior judgment. Measurable commercial continuity.Explore the questions →
Backed by a collective
Four questions that define how we safeguard the result.
A De Grijff professional never operates on an island. Quality comes from tight process control, not from chance.
What happens in the fortnightly Deal Room?
Our professionals join a central strategic session every two weeks. Running pipelines are reviewed, objections are taken apart and closing and negotiation tactics are sharpened.
How do we keep quality objective?
Conversations and conversion data are validated continuously through our integrated CRM framework, so performance is visible rather than assumed.
Read our point of view →What exactly are you paying for?
A fixed monthly capacity with a sharp scope and a service level agreement. You pay for actual commercial execution, not idle time or internal side tasks.
Which work belongs with which role?
A strong account manager is rarely a sharp dealmaker. We separate new business conversion from key account growth, so neither loses out to the other.
Read our point of view →Where we fit
Most useful where opportunities are waiting for senior attention.
We are most useful where demand and relationships exist, but the organisation lacks the dedicated senior capacity to convert and grow them consistently. From growing B2B companies to established family businesses.
New business conversion
Converting qualified opportunities, handling objections, negotiating terms and closing deals, taking commercial pressure off leadership and internal teams.
Key account growth
Retention, cross-sell and structural revenue growth across your most valuable 20% of accounts, with the option of permanent transfer through our Deta-Vast structure.
Capacity that moves with your pipeline
Not every company needs forty hours a week of closing capacity. A focused rhythm of around sixteen senior sales conversations a month often signs more contracts than a full-time hire.
Part of the full picture
This product is one part of the Commercial Operating Model.
The Operating Model is the full De Grijff proposition. It reorganises the commercial department by connecting strategy, software and execution as one coherent system.
Commercial Strategy
Sets the proposition, pricing logic and commercial choices every negotiation starts from.
Explore Commercial Strategy →Business Development
Opens the market and creates the qualified conversations that Deal Execution converts.
Explore Business Development →Deal Execution
Senior New Business and Key Account Managers who close and grow, steered from the Deal Room.
CRM & Commercial Intelligence
Makes conversations, conversion and account history visible, so quality can be monitored objectively.
Explore CRM & Commercial Intelligence →Commercial Operating Model
When the challenge is broader than one component, we redesign the commercial department as a whole: direction, roles, business development, handovers, CRM, management information and continuous improvement.
Commercial operating model
One way of working.
Roles, routines
and capacity.
Growth becomes consistent when roles, routines, capacity and handovers are designed deliberately — so the commercial ambition is executed by the whole organisation, not carried by a few individuals.
Jibser, BCN and Kinekt show what that looks like in practice: a commercial model the team can run, repeat and build on.
Explore the client stories →
Start a conversation
Ready to create commercial calm and growth?
Plan a strategic intake with one of our partners. We analyse your commercial process and determine straight away whether Deal Execution fits your goals.
Start a conversation ↗Prefer email? →