Commercial opportunities. The next stage.
Helping Jibser take the next step as a start-up by creating relevant commercial opportunities with HR departments and recruitment agencies.
Give the next phase a commercial foundation.
Jibser wanted to move into the next phase of its development as a start-up. The objective was to create good commercial opportunities with HR departments and recruitment agencies.
That meant giving the growth ambition a practical focus: reaching the right organisations, opening relevant conversations and putting CRM in place to support the commercial work.
The next phase starts with the right commercial opportunities — and the structure to follow them through.
From target account to commercial opportunity.
The collaboration focused on creating commercial opportunities within Jibser’s target audience, supported by CRM implementation. During the collaboration, 15% of target accounts progressed to an opportunity.
The share of target accounts that progressed to a commercial opportunity during the collaboration.
- Client
- Jibser
- Target audience
- HR departments & recruitment agencies
- Objective
- Support the start-up’s next phase with relevant commercial opportunities
A clear commercial focus
The collaboration centred on HR departments and recruitment agencies, giving the work a defined audience and a clear purpose: creating opportunities for Jibser’s next stage.
Business development
We helped Jibser engage its target market and develop relevant commercial opportunities, connecting the start-up’s growth ambition with conversations in the market.
CRM implementation
We implemented CRM as part of the collaboration, providing a structured foundation for organising commercial activity and opportunity follow-up.
Opportunities for the next phase.
The 15% conversion rate measures target accounts progressing to an opportunity. It does not represent closed customers or realised revenue.
A partner that delivers the results we envision.
“We're working successfully with Grijff. I'm incredibly happy with Grijff as a partner for booking meetings with potential clients. Unlike our experience with similar agencies, Grijff's team actually delivers the results we envision.”
One target market.
Different buying perspectives.
An internal HR team and a recruitment agency approach recruitment from different organisational contexts. Understanding who uses a solution, who evaluates it and who approves the investment helps make a conversation relevant.
| Target audience | Typical roles to explore | Relevant conversation |
|---|---|---|
| HR departments | HR leadership, talent acquisition managers and recruitment teams. | How does the solution fit the team’s recruitment priorities and daily work? Who evaluates its value and approves the investment? |
| Recruitment agencies | Agency owners, managing directors, recruitment managers and operations. | How could the solution support the agency’s recruitment activity? Who would use it and who decides whether to adopt it? |
These roles and questions illustrate the buying context. They are not a list of confirmed campaign contacts.
What commercial opportunities will move you forward?
Let’s explore how focused business development and a clear CRM structure can support the next phase of your organisation.
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