The firm / About us

Commercial growth is built together.

Get to know the people, thinking and principles behind De Grijff. We bring market development, business development and CRM into one way of working around your sales team.

Professionals in conversation at a business meeting
People, principles and commercial thinking.About us
OUR STORY

From a founder’s ambition to a commercial partner.

De Grijff started in Rotterdam in 2018, when Sander de Grijff set out to help companies with commercial strategy, software and execution. As the work developed, one need became clear: strong sales teams need a more dependable commercial structure around them.

In 2021, we sharpened our focus on business development for B2B organisations, including specialist and technically complex markets. Today, we connect research, targeted outreach, CRM and follow-up so clients can develop markets with greater continuity.

Explore our operating model →

De Grijff begins in Rotterdam with an ambition to help companies grow through commercial strategy and execution.

Our focus shifts to specialised B2B business development and the markets where relevance matters most.

We achieve market validation: our specialised approach proves itself across a growing portfolio of B2B clients and markets.

Today, De Grijff is a team of 20+ people and growing fast, combining business development, project management, CRM and software expertise.

OUR TEAM

The work is personal. The strength is collective.

Business developers, project managers and CRM specialists work alongside our clients. Each brings a different capability; together we make sure market knowledge, conversations and next steps stay connected.

Editorial image of professionals collaborating around a table

Management & Strategy

Sander de Grijff

Sander de Grijff

Managing director
Danny de Grijff

Danny de Grijff

PROJECT MANAGER
Driss Chakor

Driss Chakor

Sales Manager
Tjitse Altena

Tjitse Altena

Project Manager
Jolien Hendriks

Jolien Hendriks

Office Manager
Senna Blok

Senna Blok

Junior Marketeer
Aanchal Beweja

Aanchal Beweja

PROJECT SUPPORT
Nathan Bitton

Nathan Bitton

Quality Manager
Himanshu Bhatt

Himanshu Bhatt

PROJECT SUPPORT

CRM & software

Melissa Lucas

Melissa Lucas

HubSpot Engineer
Wouter Schothorst

Wouter Schothorst

HubSpot Engineer

Business Development

Marjolein van der Made

Marjolein van der Made

Business developer
Richard Vermaas

Richard Vermaas

Business developer
Koen Bolhuis

Koen Bolhuis

Business developer
Jan Torfs

Jan Torfs

Business developer
Ronald van de Wal

Ronald van de Wal

Business developer
Michel de Ruiter

Michel de Ruiter

Business Developer
Hendrik Harm Kingma

Hendrik Harm Kingma

Business Developer
Ziggy Barret

Ziggy Barret

Business Developer
Dennis Bosma

Dennis Bosma

Business developer
Casper Schouten

Casper Schouten

Business developer
Canalp Osma

Canalp Osma

Business developer
Loren Canaan

Loren Canaan

Business developer
Jaleesa Kieboom

Jaleesa Kieboom

Business developer
Ifrah Aitoufkir

Ifrah Aitoufkir

Business developer

Partners

Raimond van Bommel

Raimond van Bommel

Business Developer Partner
OUR VISION

A stronger commercial organisation grows beyond individual effort.

We believe people, technology and specialised capabilities should work together. That gives sales more time for high-value conversations and gives organisations the structure to keep learning and growing.

01

Relevance over volume

We research the market and the people involved before we reach out. A good conversation matters more than activity for its own sake.

02

Structure creates freedom

Clear ownership, CRM discipline and repeatable processes give commercial people more room for the work that needs their judgment.

03

Human relationships first

Technology supports timing and consistency. Curiosity, relevance and trust are built between people.

04

Ownership through handover

We take responsibility from market selection and first contact through follow-up, context and a useful handover to sales.

05

Transparency over theatre

Activity, response, pipeline movement and lessons learned stay visible to the client and the team.

06

Continuity compounds

Business development is ongoing. Every conversation and market signal adds to the organisation’s commercial knowledge.

07

One commercial team

We work alongside leadership, marketing and sales with shared goals and clear definitions of a good opportunity.

FROM THE FIELD

Better questions lead to better commercial decisions.

We share what we learn about sales capacity, market development, CRM and the human side of B2B growth. Expect a clear point of view, practical frameworks and lessons from real commercial work.

Explore all articles →
Professionals discussing commercial decisionsPerspective

Does the full-cycle salesperson still make sense as a growth model?

When one person carries every step from research to closing, which commercial activities receive enough attention, and which disappear when the team gets busy?

Technical team collaborating
Framework

The Commercial
Capacity Gap

Find out how much of your team’s time reaches valuable customer conversations.

Business professionals working with commercial software
Insight

CRM as
commercial memory

Make account history, market signals and next steps useful across the team.

Continue the conversation

Let’s build the next stage together.

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