
From a founder’s ambition to a commercial partner.
De Grijff started in Rotterdam in 2018, when Sander de Grijff set out to help companies with commercial strategy, software and execution. As the work developed, one need became clear: strong sales teams need a more dependable commercial structure around them.
In 2021, we sharpened our focus on business development for B2B organisations, including specialist and technically complex markets. Today, we connect research, targeted outreach, CRM and follow-up so clients can develop markets with greater continuity.
Explore our operating model →De Grijff begins in Rotterdam with an ambition to help companies grow through commercial strategy and execution.
Our focus shifts to specialised B2B business development and the markets where relevance matters most.
We achieve market validation: our specialised approach proves itself across a growing portfolio of B2B clients and markets.
Today, De Grijff is a team of 20+ people and growing fast, combining business development, project management, CRM and software expertise.





























Perspective
