Commercial CRM.
A structured foundation for the commercial model.
Greater grip on commercial work and the processes behind it, with a clearer overview as the business grows.
Client stories / Clarence Capital
More growth.
Greater control.
The same team.
Helping Clarence Capital modernise its commercial processes, make AI part of daily work and create room to scale without adding headcount.
Our contributionCommercial CRM implementation
Key result75% time saved on commercial work
A commercial model built to scale.Client story
THE AMBITION
Let the commercial
model support
the growth.
Clarence Capital helps entrepreneurs access business financing. For its own growth, the focus was on creating greater efficiency and control over the commercial model.
De Grijff implemented a commercial CRM foundation and helped modernise the processes around it. The objective was to make the organisation more scalable, with a more efficient way of working across its commercial activity.
Growth becomes more scalable when the commercial model requires less time to operate.
OUR APPROACH & RESULT
Less time on
commercial work.
More room to grow.
The reported result was 75% time saved on commercial activity. Greater efficiency and control supported a multiplication in revenue, while modernised processes and everyday AI use created room to scale without hiring more people.
Time saved on commercial work
75%
Less time required for commercial activity, creating capacity within the existing team.
- Client
- Clarence Capital
- Commercial impact
- Revenue multiplied
- Scaling potential
- Room to grow without additional headcount
01
Commercial CRM implementation
We implemented CRM around the commercial model, giving Clarence Capital a structured foundation for organising its commercial processes and maintaining control as the business grows.
02
Process modernisation
Modernising the commercial processes improved efficiency and reduced the time required for daily commercial work.
03
AI as part of daily work
AI became part of the daily processes, helping create the capacity to scale further without expanding the team.
Reading the result
Time efficiency and commercial growth.
The 75% figure relates to time saved on commercial work. Revenue growth is a separate outcome; no specific revenue multiple is stated.
THE FOUNDATION
The commercial
foundation.
The value of the implementation extends beyond the CRM itself. It connects visibility, efficiency and the capacity to keep growing.
Modernised processes.
A more efficient way to organise daily work.
Less time needed to operate the commercial model, creating capacity within the existing team.
AI in daily operations.
Additional capacity to support the next stage.
AI as part of everyday processes helps create room to scale without adding headcount.
THE CLIENT’S PERSPECTIVE
A smooth transition.
A stronger
CRM foundation.
“We are very satisfied with our collaboration with Grijff.
The personal approach was very pleasant: easy contact, quick responses, and clear advice. Sander is technically strong, proactively contributes ideas, and offers valuable tips that truly add value.
The team’s extensive experience is evident in everything they do. The migration and integration went smoothly, without any issues or delays.
Highly recommended for entrepreneurs looking to professionalize.”
Maurits van der LaanCo-founder · Clarence Capital
Your next stage
Can your commercial processes keep up with your ambition?
Let’s explore how CRM, process modernisation and AI can help your team work more efficiently and support the next phase of growth.
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