How do you generate leads?
Leads form an essential part of a successful marketing strategy. They are potential customers who have shown interest in your product or service by sharing their contact details. Generating leads is crucial because it al…
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03/02/26
How Startups Can Build a Sales Engine Without a Sales Department
Every startup dreams of fast growth, but few manage to scale sustainably. The reason often lies not in the product, but in the process. Many founders rely on personal networks and ad hoc outreach to drive early traction. While this works in the beginning, it’s not a long-term strategy for predictable revenue. The real challenge starts when a startup needs to grow consistently, without the luxury of a large, dedicated sales team.
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02/02/26
From Contact List to Growth Engine: Making CRM Central to Business Development
For many companies, the Customer Relationship Management (CRM) platform still functions like a digital Rolodex. A place to store names, numbers, and email addresses. While that’s better than sticky notes and spreadsheets, it misses the real value of what a CRM for business development can achieve. When used strategically, CRM becomes much more than a contact list. It becomes a growth engine, powering sales visibility, smarter decisions, and measurable results across every stage of the pipeline.
Recent articles
Recent articles
How Strategic CRM Activation Drives Scalable B2B Growth
In today’s data-driven B2B landscape, the CRM platform (Customer Relationship Management) has become an essential component of scalable sales operations. Yet many organizations still treat CRM setup as a one-time IT proj…
Mapping touchpoints with CRM integration
In today’s digital-first marketplace, customers expect seamless, personalized experiences across every interaction with a brand. Any friction—whether it’s a delayed response, inconsistent messaging, or a disjointed hando…
The Psychology Behind High-Performing Sales Funnels
Modern sales funnels are no longer just a series of web pages or automated emails. They are carefully constructed journeys that guide users using psychological principles from initial interest to final conversion. Unders…
Integrating Psychology into CRM Workflows
In their pursuit of growth, companies have invested heavily in technology. But even the most advanced tools cannot replace what lies at the core of every transaction: human behavior. At De Grijff, we believe true competi…
Unifying Sales and Marketing: CRM Integration Strategies to Eliminate Friction
One of the most critical—and often overlooked—factors for sustainable growth is alignment between sales and marketing teams. While these departments differ functionally, they are fundamentally intertwined in their role o…
Leveraging data to drive revenue growth with predictive CRM analytics
Data without action is noise. In a market where competition is ruthless, it’s not the companies with the most data that lead the way, but those that turn raw information into crystal-clear insight. Predictive analytics m…
Convert leads into loyal customers through customer success
In today’s highly competitive B2B landscape, generating leads is no longer the ultimate goal—it is only the beginning. The real challenge lies in converting those leads into paying, loyal customers. This is where De Grij…
Rethinking CRM as the brain of your B2B sales force
Sales teams are not only competing for prospects but also battling inefficiency, misaligned processes, and outdated systems. While CRM platforms (Customer Relationship Management) have become ubiquitous, too many compani…
Going beyond demographics to understand true customer intent
In today’s hyper-connected world, traditional demographic segmentation—grouping consumers by age, gender, income, or location—is no longer sufficient to understand and engage modern buyers.
Sales development in 2025
Sales development has evolved beyond being just a function—it is now a strategic imperative. As companies navigate digital transformation, changing buyer behavior, and increased competition, the role of sales development…
Seamless CRM Integration: Connect your sales, marketing, and support teams
With rapid technological advancement, customer expectations have never been higher. Customers now expect personalized interactions, seamless service, and fast resolutions across every touchpoint. Yet many organizations s…