What is lead nurturing?
What is Lead Nurturing and Why Is It Important? Definition of Lead Nurturing Lead nurturing is the process of creating relevant and valuable information for potential customers (leads) at every stage of the buying cycle.…
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02/02/26
From Contact List to Growth Engine: Making CRM Central to Business Development
For many companies, the Customer Relationship Management (CRM) platform still functions like a digital Rolodex. A place to store names, numbers, and email addresses. While that’s better than sticky notes and spreadsheets, it misses the real value of what a CRM for business development can achieve. When used strategically, CRM becomes much more than a contact list. It becomes a growth engine, powering sales visibility, smarter decisions, and measurable results across every stage of the pipeline.
30/01/26
The new B2B purchasing process and how we support it
The B2B sales landscape has changed forever. If you're still treating your buying journey like it's 2019, you're already behind the times. Post-pandemic shifts, digital acceleration, and buyers who want fewer human interactions (while making larger purchases) have created a new reality. And it's not just noise.
Recent articles
Recent articles
Why Lead Nurturing Is Necessary for Business Success
What is Lead Nurturing and Why Is It Important? Lead nurturing is the process of developing and maintaining relationships with potential customers. This is done by delivering valuable information and relevant content at …
Techniques to boost your lead funnels
A lead funnel, also called a sales funnel, is an essential part of any company’s marketing strategy. It is a tactical approach that guides potential customers through the sales process, from awareness to final purchase. …
How do you increase the value of leads?
Leads are potential customers who have shown interest in your product or service, for example by leaving their contact information on your website or interacting with your online marketing campaigns. Generating high-qual…
Increase sales conversion
What is Sales Conversion? Sales conversion, also known as the conversion rate, is the ratio between the number of website visitors and the number of actual purchases or desired actions those visitors take. This can range…
How to grow your business with lead generation?
Lead generation is an essential strategy for business growth. It enables companies to generate valuable leads and attract potential customers, ultimately resulting in higher revenue and a larger customer base. In this ar…
Lead Generation Best Practices for Small Businesses
Lead generation is an essential part of doing business for small companies. The process of attracting and capturing potential customers not only increases revenue but also drives business growth. In this article, we disc…
What makes a lead valuable?
Some leads can be valuable to your business, while others may not align with your ideal customers or business goals. Finding valuable leads and converting them into customers increases ROI and drives business growth. In …
The Ultimate Guide to Generating B2B Leads
As a B2B marketer, generating high-quality leads is crucial for your company’s success. In this guide, we will explore how various strategies and tactics can be used to generate valuable B2B leads and convert them into l…
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The Psychology of Persuasion in Lead Generation
For businesses across all industries, generating leads is a crucial part of marketing and sales. Lead generation essentially revolves around persuading potential customers to take a specific action, often providing their…
Lead generation versus lead nurturing
For a business, it is crucial to attract potential customers, engage them, and ultimately convert them into actual customers. This is where lead generation and lead nurturing come into play. They are two essential compon…
Cognitive Biases and Their Influence on Lead Generation Strategies
Unraveling the Mind: Cognitive Biases and Their Influence on Lead Generation Strategies at De Grijff Introduction Understanding the nuances of human psychology is essential in the dynamic field of lead generation. At De …