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From Contact List to Growth Engine: Making CRM Central to Business Development
For many companies, the Customer Relationship Management (CRM) platform still functions like a digital Rolodex. A place to store names, numbers, and email addresses. While that’s better than sticky notes and spreadsheets, it misses the real value of what a CRM for business development can achieve. When used strategically, CRM becomes much more than a contact list. It becomes a growth engine, powering sales visibility, smarter decisions, and measurable results across every stage of the pipeline.
The new B2B purchasing process and how we support it
The B2B sales landscape has changed forever. If you're still treating your buying journey like it's 2019, you're already behind the times. Post-pandemic shifts, digital acceleration, and buyers who want fewer human interactions (while making larger purchases) have created a new reality. And it's not just noise.