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Tools We Know

Google Search Console

by | Data & Analytics

A website’s success hinges on visibility and performance in the vast digital landscape. Enter Google Search Console, which is not just a tool but a guiding beacon for webmasters, developers, and SEO professionals. This review navigates the intricacies of this free Google resource, unveiling its purpose, functionality, and the insights it offers to elevate a website’s performance on the world’s most-used search engine. Join us as we explore Setup and Guides, its critical role in optimization, and the myriad of features empowering users to refine their online presence. Google Search Console: not just a tool, but your compass to digital excellence. Dive in and unlock the potential for online success!


Features and Benefits: Navigating the Digital Landscape with Precision

Feature Breakdown:

  1. Performance Report:
  • Metrics Mastery: Unveil the Performance report, a powerhouse of data showcasing clicks, impressions, average click-through rates (CTR), and average position. Understand the heartbeat of your website’s performance in Google Search.
  • Insights Unleashed: Explore granular details in the table beneath, revealing the driving forces behind your website’s traffic—queries, pages, countries, devices, and page experience. Identify patterns, strengths, and areas for improvement.
  1. URL Inspection Tool:
  • Individual Page Insight: Harness the URL Inspection tool to dissect the index status of specific pages. Dive into information such as index status, last crawl date, mobile usability, and structured data presence. Troubleshoot issues hindering search result appearances.
  • Live URL Testing: Gain a dynamic perspective by testing live URLs, allowing you to view your pages through Googlebot’s lens. Accelerate the indexing process by directly requesting indexing for new pages through this tool.
  1. Page Indexing Report:
  • Indexation Health Check: Delve into the Page Indexing report to ascertain the status of your pages in Google’s index. A comprehensive overview awaits, categorizing indexed and non-indexed pages. A sudden drop in indexed pages prompts a detailed investigation.
  • Identifying Hurdles: Uncover reasons behind non-indexed pages, from “Not found (404)” errors to accidental inclusion of the “no index” tag. The report doesn’t just identify problems; it guides you on fixing them.
  1. Sitemaps Report:
  •  Submission History: Navigate through the Sitemaps report to unravel the history of your sitemap submissions. Ensure success in the crawl process by verifying a “Success” status and promptly addressing issues if present.
  • Diagnostic Power: Investigate the “Discovered pages” metric, gaining insights into the number of pages Google found in your sitemap. A well-structured sitemap is the foundation of successful indexation.


  • Strategic Insights: The Performance report provides strategic insights into user behavior, enabling data-driven decisions to enhance your site’s appeal and relevance.
  • Precision Troubleshooting: The URL Inspection Tool ensures precision troubleshooting for individual pages, addressing issues promptly for improved visibility.
  • Indexation Assurance: The Page Indexing Report is a guardian, ensuring that all pages critical to your site’s success are well-indexed and clear of potential ranking pitfalls.
  • Sitemap Optimization: The Sitemaps Report empowers you to optimize your sitemap, ensuring a smooth and error-free journey for Google’s crawlers and resulting in comprehensive indexation.

Google Search Console isn’t just a tool for data; it’s your strategic partner in optimizing your website’s performance, ensuring it shines brightly in the expansive universe of Google Search.


How to Use Google Search Console: A Step-by-Step Guide

Embarking on the journey of harnessing the full potential of Google Search Console is a strategic move toward optimizing your website’s performance in Google Search. This step-by-step guide will navigate the essential aspects, ensuring you precisely unlock the tool’s power.

  1. Getting Started: Account Setup
  • Navigate to Google Search Console: Visit the [Google Search Console]( homepage and sign in with your Google account.
  • Add a Property: Click on the “+” icon to add a new property (website). Enter your website URL and click “Continue.”
  • Verification Process: Choose a suitable verification method (HTML file upload, HTML tag, DNS record, Google Analytics, or Google Tag Manager). Follow the provided instructions to verify your ownership.
  1. Exploring the Dashboard: Understand the Main Sections
  • Performance: Dive into the “Performance” section to grasp your website’s vital statistics, including clicks, impressions, average CTR, and average position.
  • URL Inspection: Navigate to the “URL Inspection” tool to individually inspect pages, checking their index status, last crawl date, mobile usability, and structured data.
  • Index Coverage: Explore the “Index Coverage” section to understand the status of your indexed pages and address any issues that may hinder effective indexation.
  1. Performance Report: Unveiling Insights
  • Accessing the Report: Click on “Performance” in the sidebar navigation to access the report.
  • Understanding Metrics: Interpret the metrics displayed, such as total clicks, impressions, average CTR, and average position, to gauge your website’s performance.
  • Utilizing Filters: Apply filters to narrow down data by queries, pages, countries, devices, and dates. Gain insights into page experience metrics and clicks over time.
  1. URL Inspection Tool: Precision for Individual Pages
  • Access the Tool: Click “URL Inspection” in the sidebar or use the top bar to inspect individual pages.
  • Inspecting URLs: Paste a URL into the search box and press enter to view crucial information, including index status, last crawl date, mobile usability, and structured data presence.
  • Live URL Testing: Click “TEST LIVE URL” for a real-time view of a page’s appearance to Googlebot. Request indexing for new pages by clicking “REQUEST INDEXING.”
  1. Page Indexing Report: Ensuring Comprehensive Indexation
  • Navigating to the Report: Click “Indexing” in the sidebar and select “Pages” to access the Page Indexing report.
  • Understanding Metrics: Review the tabs indicating the number of indexed and non-indexed pages. Investigate any drops in indexed pages, a potential sign of issues.
  • Drilling Down on Causes: Click on entries in the “Reason” column to identify why pages may not be indexed. Access actionable insights on fixing each issue.
  1. Sitemaps Report: Optimizing Site Crawling
  • Accessing the Report: Click “Sitemaps” in the sidebar to explore the report.
  • Reviewing Information: Examine the submitted sitemap URL, type, submission date, last read date, and status. Ensure a “Success” status for error-free processing.
  • Addressing Issues: Click on specific sitemap entries to troubleshoot issues. Resolve errors promptly to maintain a healthy crawl and indexation process.
  • Armed with this step-by-step guide, you’re poised to navigate the intricate terrain of Google Search Console effectively. Each section and tool serves as a strategic compass, empowering you to optimize your website’s performance and visibility in Google Search.


Navigating the Evolution: Google Search Console’s Recent Updates and Future Outlook

  1. Recent Updates: Unveiling New Insights

Expanded Structured Data Reports: A notable stride in recent updates is the expansion of structured data reports. The addition of organization-structured data reports on November 29, 2023, marked a significant milestone. Webmasters can now delve deeper into the intricacies of their site’s structured data, fostering a more comprehensive understanding.

Diverse Sources for News and Updates: Google Search Console’s evolution is not confined to the platform itself. Stay abreast of feature updates and trends through reputable platforms like Search Engine Land and Google’s official documentation site. These sources provide valuable insights into the latest developments, ensuring that users are well-informed.

  1. Future Roadmap: Shaping Tomorrow’s Tools

Centralized Information Hub: Webmasters can turn to Google Search Central’s blog to stay ahead in SEO and Google Search. This centralized hub is a go-to resource for announcements, documentation changes, and upcoming events. Keeping a close eye on this blog guarantees access to the latest advancements and a roadmap of what’s to come.

Insights from Industry Experts: For a deeper dive into recent Google Search Console updates and their implications, industry-leading SEO sources such as BrightEdge’s blog [6] offer expert perspectives. These insights provide a nuanced understanding of how the evolving landscape aligns with broader SEO strategies.



As we navigate the intricate realm of website optimization, Google Search Console stands as a stalwart ally, continually evolving to meet the dynamic needs of webmasters and SEO professionals. With recent updates broadening insights and a promising future roadmap, the console emerges as more than just a tool—it’s a strategic companion on the journey to online excellence. Stay informed, stay empowered, and let Google Search Console be your compass in the ever-changing landscape of digital visibility. Optimize today, thrive tomorrow!

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